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Shannon Rinaldo - Journal

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Posted 2019-08-06T04:12:00Z

From Scotland to Houston

So much has been going on, I promise to try to fill you in as briefly as possible. I may not be able to pull off my typical so bare with me. Let's start with Scotland. I had a fabulous time at the Academy of Marketing Science World Marketing Congress seeing old friends and colleagues, meeting new ones, and presenting our paper on metabolic therapy for treating disease. For those not in marketing academia, there are researchers studying healthcare and food consumption, consumer well being, etc., and that's where our research seems to fit. Julie arrived on a Sunday, I arrived on a Monday (after a one day delay due to weather on the east coast of the US), and we presented on a Thursday. In the interim we enjoyed the other conference activities and found time to explore the area around the hotel a tiny bit, which was in the old town area of Edinburgh. For those who haven't visited before, it's pronounced "Edinboro," something I'd heard people say and often thought they were just saying it weird. But no, that's really how it's pronounced. [...]